LOS ANGELES - Ford will hang on to escape the top slot in the market for compact SUVs by keeping the new model, the price lower than the Toyota RAV4 and Honda CR-V and simultaneously use social media marketing, Ford announced Wednesday at Auto Show in Los Angeles.In contrast to higher transaction prices increasingly controlled by the Focus sedan, the value proposition of the Escape needs to stay low for Ford "can produce these high-volume vehicles," said Jim Farley, vice president of marketing the automaker.
Workers in the Louisville Assembly Plant is ready to produce fuel escape slimmer, more effective on two shifts from March, said plant manager John Savona. Ford expected to exceed over 200,000 escapes already sold in 2011, company officials said.
Drain output is available for less than $ 2000 $ 3500 RAV4 and CR-V, www.TrueCar.com.
TrueCare senior analyst Jesse Toprak said Ford's new Escape, which was officially launched Wednesday, adds style to the formula car manufacturer to offer affordable rates with the steady increase in resale value.
That, and the sponsorship of programs like "American Idol" help win the crucial fashion manufacturer in the youth market and among consumers in California, said.
Buyers want more vehicles, "which are small and elegant," said Toprak. Escape "Ford puts people in the showroom, which usually do not go there."
Trickle of fleeing appearances and segments on YouTube, Facebook and Twitter in the days before the start of the new model will increase the flood as it nears the sale showrooms in March added Farley.
"If we want to be a challenger brand, we must be very progressive," says Farley. "To be a progressive consumers wherever they can find."
Ford announced the "escape routes" reality show on Wednesday and the recruitment of members of the population distribution www.EscapeRoutes.com began on a new Ford website.
Twitter accounts to escape again, the motto of the vehicle is "a lot of fun. Fuel so little."
Although fuel economy ratings have not officially announced, Ford officials repeated promises that the new Escape will lead the compact SUV segment in miles per gallon
