Large retailers like Wal-Mart, Best Buy and Target holders can order Black Friday, with their laptops at $ 300 and $ 200 flat-screen televisions and a host of camp for the night the best deals. However, do not depend on Mom and Dad, who responded with offers of their own in the second annual Small Business Saturday.Across the country, small retailers are armed and ready for what they hope will be their biggest shopping day of the year: Small Business Saturday. Sandwiched between the Central Black Friday and Cyber Monday Small Business Saturday was created by American Express that offer customers recorded a $ 25 credit if they spend $ 25 or more on their American Express card in a business participating on the little that day. This year, with the support of President Obama Small Business Saturday described it as a way to "keep our local economies strong and help support a U.S. economy that can compete and win in the 21st century."
"Research shows that the holiday season is for most sales of small businesses per year," said Patricia Norin, an independent consultant and expert in small business Saturday shopping for American Express. "Right now, retailers are looking for every possible way to drive traffic to their stores." With the projection of 90 million consumers will be racing this Saturday Norine small company called "a great opportunity."
Norin has spoken to small business owners who are considering all the balloons and banners and lights to Santas tree. Many are joining forces to produce the shop local businesses to participate or allows cross-promotions such as free distribution of different cookies in the shops. Norin believe that this kind of dynamic can lead beyond the day to connect customers with local businesses throughout the year. "Consumers have a great opportunity to find unique products and personalized customer service," she said. "It instills a sense of community, what is important locally and nationally - more money remains in the community and more jobs are created. "
We spoke to eight small businesses across the country to find out how and why to go beyond attracting buyers Small Business Saturday
